Here are great book marketing tips -use article marketing as a book sales and lead generation technique. There are two basic theories to article generation, constant submissions and anchor submissions. In constant submissions you are regularly placing new articles. In anchor submissions you set an objective for your articles and submit a specified number of submissions and allow those to constantly draw attention to your site. I normally use anchor submissions. I will write a very strong article that has constant lead generation appeal. Currently I have about 38 articles that have helped over 20,000 people to find me on line. That number grows each year. It is a strategy that works for me. Use a strategy that works for you. The cost of publishing a book is too great not to have a strategy to get them sold.
You have to be able to get people to your website before they can buy your book or for you to gain increases in your email list. Without having an article strategy you will not obtain your article marketing and sales lead generation goals. You will eventually become very frustrated in your book promotion efforts. Focus on getting people to your website, your blog, or your Amazon page. Once you get them to your page, develop a relationship with them.
Many people begin their article-writing journey with absolutely no purpose. They have heard of the process and decided to join the bandwagon. It may help them to achieve expert status. It might help them to provide great information. However the process of article writing is very time consuming and you have to find some way to measure if all of the writing you are doing is worth anything of value. To me it is only of value if it helps people to find me on line. Use articles to build your email list, sell more books and find your target audience.
How to you get people to read your articles, visit your website, buy your books and become long term members of your email lists?
Have a killer headline and good content. I am targeting people who are looking for specific book marketing tips. My objective is that the readers visit my website at book marketing professionals. I have provided two strategies for them to use to write articles – constant submissions or anchor submissions. I have also provided insight that new online writers often do not have, that is to write with purpose. If you have no objective in writing, it can lead to burn out, frustration and have no value. I have given reasons why this is important, that is, it helps you to build your book business.
Create a solid call to action. At the end of all article submissions is a bio box. In that box you place your “ad.” What do you want people to know about you, and what do you want people to do? Do you want them to visit your website? Do you want them to know about your new book release on Amazon? Use the box to point the reader wherever you want them to go. Place a link in the box for where you want the reader directed. Normally you will be allowed two links in the bio box.
Give the reader eye candy. Put something compelling in front of them to make them want to click the link. That compelling factor can quickly lead people your direction. It can be a headline, a free offer, a survey, a quiz, and free chapters to your book or something of value. I have two headlines that have sent many people to me – Filthy Rich Pastors and I Hate My Husband. Can you see why those articles are eye candy? These are two of my anchor submissions. Right now if you go to book marketing professionals and click on my contact page, there is a free offer called Book Marketing Made E Z. The free offer has very valuable information. I should have that on my home page, but right now I have other objectives for the home page so I am directing people to me through the contact page. My theory is if people go as far as getting to my contact page, they must be somewhat interested in what they have learned about me so far. Each click is a new lead and a new email list person.
People are buying books everyday. Why not come up with strategies for them to buy your books? Bookmarketing is all about strategy. It is not happenstance. It is not an easy street. It is hard work, dedication to your cause and the ability to keep going until you find the strategy that works for you. If you really want to sell your books then do not overlook article marketing as a book sales and lead generation technique. If you continue to work on strategy and develop quality content, you will build your book business. I hope you have enjoyed these book marketing tips, if so feel free to tweet it and share this article with your associates.
Linda Leon 