Today’s book marketing is STEALTH. It is not like the old days when marketers constantly pushed people towards a product. Now it’s about building relationships, soft selling, being an expert and branding. Randy Halverson’s viral video, “The Tempest Milky Way,” is a perfect example of stealth. When I first saw this video it had over 119,000 views on Yahoo and 22,000 views on You Tube and I can guarantee the number is going to continue to climb the stratosphere. Why -because he did it by the new rules. He presented himself as an expert, he is branding himself virally, and he is building relationships. You should see all the comments the video is getting. The new rules of marketing is show not tell. It’s not always about telling people who you are, what you do and why they need your product. It’s about showing them in a way that is uniquely you — your personality and the relationships that you build are the new tools in branding.
Category Archives: relationships
Linda Leon interviews Best Selling Author Vicki Lieski
Over 100,000 E-books Sold by Self Published Author
Talk about a David v/s Goliath story, self-published authors are giving traditional publishers havoc. All across the book industry self-publishers are getting social media savvy, book marketing capable and book buzz proficient. This has sent shockwaves through the traditional book marketplace. When I interviewed Vicki Lieske, a New York Times Best Selling (Self Published) Author that sold over 100,000 e-books I was cheering!!! No longer do writers have to wait to be “selected” by publishing houses. No longer do writers have to have their dreams bruised by rejection letters. They simply have to become knowledgeable about book marketing, just like Vicki did, and elevate their book into public awareness. The Internet has made that extremely possible and has leveled the playing field between the self-publishers and traditionalist. We see the footprints of it everyday as online book sales topple in store purchases, as bookstores close throughout the country and as e-books sales sky rocket.
Vicki candidly discussed how she was able to accomplish this in such a short amount of time. In recap the key was getting connected with people in forums, through online interviews/reviews and participating in groups. She also stressed the importance of having a quality book. It was an absolutely fabulous interview and filled with so much more information. I have placed a link on my about page to direct you to the full interview. Happy listening and if you like the interview please share it with your social media friends and leave a comment.
The Journey of a Thousand Miles To Learn Technology Begins With a Single Footstep
I have challenged myself to do something that I have never done before. That is to upgrade my knowledge of technology. I am pretty good with tech stuff, don’t get me wrong, but when I look at my kids and they are so much more “with it” I began to think I better get hopping before they leave me in the dust . It was confirmed the other day when my son said, after I had messed up something on the computer, mom consult me before you do anything else. Well, that did it and I am off to the races. Please tell me that I am not alone out there. Anybody else got whiz kids and determined not to get left in the techno dust like me?
Linda Leon 